
The Desert of Life
A solitary path that gives away the essence of your spiritual being, or at least, that's how I felt.
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Ideas · Processes · Culture
An archive of stories, learnings and questions about design, entrepreneurship, technology, culture and the projects that take shape along the way.
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Featured article · Veromadrig
Welcome to this space and to a practice that unites design, communication, strategy, content and entrepreneurship to help other projects find their best way to show themselves to the world.
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Each note opens a different part of Verónica's creative universe. Here you find the summary; the full reading continues on Medium.

A solitary path that gives away the essence of your spiritual being, or at least, that's how I felt.
Read on Medium
The story behind the identity of Daniela Villanueva Beauty Experts: a brand born from elegance, professionalism and an idea of beauty that helps each woman recognize hers.
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Eight years of meetings, collaboration and growth at GeekGirlsMX; a look at the power of building community, opening opportunities and creating a sisterhood around technology.
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The origin of Mekishico® as a bridge between Mexico and Japan, and the process of turning a personal fascination, stories and craftsmanship into a brand with heart and purpose.
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Keys to understanding the Japanese sensibility that Mekishico® inhabits and bringing some of its principles—calm, intention and everyday beauty—to personal spaces and objects.
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A personal reflection on regaining confidence after going through health, work and life changes; and about believing again in the creative project that one wants to build.
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