Selected projects

Ideas that find
their own form.

Each project begins with a different question. The work consists of discovering what we need to build to answer it with clarity, intention and our own perspective.

Browse selection

Brand · Digital · Social networks

01 / Featured project

Own brand · Culture and storytelling

Mekishico^®

A creative bridge between Mexico and Japan.

Mekishico® was born from the search for connections between two cultures that are part of Verónica's creative universe. It is a brand, laboratory and living archive: an exploration of identity, nostalgia, belonging, objects and stories.

Role: Founder and creative director
Period: Evolving project
Scope: Brand · Product · Content · Storytelling

Get to know Mekishico®

Editorial composition of the Mekishico project

Job file

Different questions.
A connected practice.

The selection brings together identity, digital experiences and social networks. Each theme opens its own file with selected projects.

Eirene Beauty Identity System, Products and Applications

02

Strategy · Branding

Identity with address

Systems built from strategy to represent an essence, communicate clearly and grow coherently.

Role: Strategy and visual direction
Period: Continuous selection
Scope: Brand DNA · Identity · Visual systems

Explore projects

Content and visual direction system for The Inner Job

04

Content · Social networks

Stories that generate conversation

Content systems designed to sustain your own voice, turn ideas into stories and build consistent relationships with a community.

Role: Editorial strategy and creative direction
Period: Continuous selection
Scope: Strategy · Content · Community · Visual direction

Explore projects

Mekishico site presented on a desktop computer

03

Strategy · Websites

Presences that work

Digital experiences that explain a proposal, generate trust and help turn a visit into an opportunity.

Role: Architecture, design and development
Period: Continuous selection
Scope: UX · Content · Web design · Development

Explore projects

How do I look at a project

An identity does not end in a logo. A site doesn't start on a screen. Content does not exist only to fill a calendar.

Everything is part of the same story.
My job is to help find it.

Let's start with a conversation

Let's talk about
your project.

We explore your idea, your objectives and the challenges you face to define the next step.

$638 MXNExploration session

45 min · Online · VAT included

You will receive a list of next steps and recommended tasks.

Schedule your session