Verónica Madrigal in her studio

Designer · Strategist · Creator · Entrepreneur

A creative practice
with strategic vision.

I work at the point where creativity, strategy, communication and technology meet.

Verónica Madrigal · Guadalajara, Mexico

Understand first.
Design later.

Hello, I'm Verónica Madrigal. Designer, brand strategist, content creator and entrepreneur.

Throughout my career I have collaborated with brands, companies, entrepreneurs and projects that need more than just “looking good.” My job starts with understanding what they want to build, how they need to communicate it, and what tools can help them connect with the right people.

I don't work with generic solutions. Each project has a different context, story, audience and objectives.

Editorial portrait of Verónica Madrigal
Curiosity · Culture · Communication

The point where
everything connects.

My experience allows me to look at each project from different angles and build systems that not only look good: they have direction, meaning and a reason for existing.

01

Creativity

Ideas, images and narratives that allow you to look at a project from another place.

02

Strategy

Clarity to decide what to build, how to communicate it and where to grow.

03

Communication

A voice of its own that makes a proposal understandable, recognizable and approachable.

04

Technology

Tools that turn an intention into a useful and living experience.

Verónica Madrigal, designer and strategist

Create from
different places.

My experience has also been built from my own projects. I am the founder of Mekishico®, a brand that explores the cultural connection between Mexico and Japan, and co-founder of GeekGirlsMX, a community that promotes the participation of women in technology, business and creative industries.

These experiences have taught me to make decisions as a designer, strategist, entrepreneur, community creator and person responsible for the growth of an idea.

From first insights
to a brand people remember.

  1. 01Brand strategy
  2. 02Branding
  3. 03Web design and development
  4. 04Content generation
“Everything we do can become a way of serve.”

I believe that the gifts, knowledge and opportunities we receive have a purpose beyond ourselves. That's why I understand my work as an opportunity to help a person find clarity, help a brand grow, and create spaces where we can learn from each other.

“Each one, according to the gift he has received, minister it to others.”
1 Peter 4:10

Conversation is also part of my job.

I share learnings about design, identity, technology, entrepreneurship, culture and the participation of women in the creative industries.

BrandingTechnologyCommunityCreativity
See interviews and participations

Let's talk about
your project.

We explore your idea, your objectives and the challenges you face to define the next step.

$638 MXNExploration session

45 min · Online · VAT included

You will receive a list of next steps and recommended tasks.

Schedule your session