Content Lab

Your business already exists.
Now learn to communicate it.

An in-person workshop for entrepreneurs who want to stop improvising their content and learn to create communication that truly represents their business. During 4 practical sessions you will work on the strategy, visual identity, content and video of your own brand.

JOIN THE PRE-SALE

4 sessions · 12 hours · Small group · Alere Café, Guadalajara — date and time to be confirmed

Group of entrepreneurs working with laptops and notebooks in a Content Lab session

Are you doing everything yourself?

So much to share,
but where do you start?

You have a business. You have ideas. You know you should be posting. But the time comes to create content and the same questions appear.

What do I publish?
What should my brand look like?
What photos do I need?
How do I make a Reel?
How do I use AI without everything sounding the same?

Why Content Lab exists

We are Vero and Hayde. We bring together our experience in brand strategy, communication, photography and audiovisual production to create a space where you can work directly on your own business.

During four sessions you will define what you want to communicate, build a visual direction, learn to plan content and produce photographs and videos with the tools you already have.

We don't want you to leave with just notes.

We want you to leave with something you can continue to use.

What you'll do

Four sessions.
One clear goal.

You don't need to become a community manager.

You need to develop the criteria and tools to better communicate your own business.

Define

The strategy behind your content. We are going to work on the essence of your brand, its communication and what it really needs to convey.

Create

Ideas that can become content. You will learn to use artificial intelligence tools and production resources to transform your ideas into content.

Design

An identity that feels like your brand. We will work on the visual elements you need to communicate in a coherent and recognizable way.

Record

Bring your brand to video. You will learn the basics of recording and editing video content and you will end up creating your own piece.

What you'll take away

Your Content Kit,
ready for what comes next.

During the workshop you will build, step by step, your own content kit. This way you can continue using it after the sessions. All applied to your own brand.

Strategy

Clarity about your communication, content pillars and ideas to continue creating.

Identity

Visual direction, palette and fonts, and a basic visual guide.

Content

Structure to plan, resources to produce and an initial bank of ideas.

Video

Planning a piece, recording, editing and a Reel created by you.

Two specialists

A hands-on
experience.

Content Lab was born from the collaboration between Hayde Hernández / ILoveTv and Verónica Madrigal / Veromadrig.

Two different perspectives that complement each other to help you take your business from idea to communication.

Audiovisual production + content

Hayde Hernández

Hayde is the creator behind ILoveTv, a studio specialized in audiovisual production, commercial photography and content strategies. His work combines photography, video, narrative and strategy to help brands and professionals communicate their ideas in a clear and attractive way.

Photograph
Video
Production
Storytelling
Edition
Audiovisual content

In Content Lab it contributes

His experience in photography, video, production and storytelling.

Meet Hayde

Portrait of Verónica Madrigal, by Veromadrig

Strategy + branding + communication

Verónica Madrigal
· Veromadrig

Verónica Madrigal is a designer, strategist, creator and entrepreneur. Through Veromadrig, she works at the intersection of creativity, strategy, communication and technology, helping projects and brands find clarity, identity and their own way of communicating.

Strategy
Branding
brand DNA
Content
IA
Communication

In Content Lab it contributes

Your experience in strategy, branding and brand communication.

Meet Veromadrig

Is it for you?

This workshop is
for you if...

You have a venture or business and you want to communicate it better. You make a good part of your content yourself, but you struggle to maintain a coherent visual line.

You have a lot of ideas but you don't know how to turn them into content. You want to learn to use artificial intelligence as a tool, not a substitute for your creativity, and learn photography and video from a practical perspective.

You want to feel more confident creating content for your own brand and stop depending on someone else for each publication.

It is not a workshop to only learn how to get followers, make viral content, copy trends or use magic Instagram formulas. It is for entrepreneurs who want to build something of their own.

What you need

Make the most of
every session.

Subscriptions to digital tools must be active on behalf of each participant before the workshop.

Cell phone or digital camera

To carry out photography and video practices.

Laptop

To work during sessions.

Canva Pro

To develop and apply your visual identity.

ChatGPT Go

To work on ideas and content processes.

CapCut Pro

To edit your videos.

Coffee and sweet bread on a table at Alere Café, with a cup that says I Believe in Me, Content Lab

An experience at Alere Café

We didn't want to do it
in a cold room.

A creative laboratory, not a traditional class.

Content Lab happens at Alere Café, Guadalajara.
A space to learn, create, drink coffee, talk and connect with other entrepreneurs.

You don't just come here to sit in front of a presentation. You come to work.

Quota

Limited to 8–10 participants.

I want my place

Investment

Choose your place.

Laptop showing the Content Kit of the workshop, along with a coffee and sweet bread

All prices correspond to the complete workshop of 4 sessions and 12 hours. They include the 4 face-to-face sessions, a special Content Lab kit, practical exercises, a visual brand guide in PDF, work on your own business and support from Hayde and Veromadrig. It also includes a drink and food to choose from a special menu created for Content Lab at Alere Café.

Pre-sale

$4,900 MXN

For the first 4 participants.

I want pre-sale price

Regular price

$5,900 MXN

After pre-sale is sold out.

I want my place

Last places

$6,500 MXN

It will apply when the last places are available.

Sign up

Date and time

October: Saturdays 17 and 24
November: Saturdays 7 and 28
10 AM–1:30 PM.

Dates: Saturdays, October 17 and 24, and November 7 and 28. Time: 10:00 AM–1:30 PM. Location: Alere Café, Av. La Paz 1978-B, Col. Lafayette, Guadalajara, Jalisco.

Leave us your information and we will notify you as soon as we open registrations.

I want to receive information

Frequently asked questions

Clear answers
to start.

01Do I need to have experience creating content?

No. The workshop is designed for entrepreneurs who want to learn how to develop their own content from a practical perspective.

02Do I need to have a formally established business?

Not necessarily. The important thing is that you have a project, product, service or venture that we can work on.

03Do I have to bring my own computer?

Yes. Each participant must bring their laptop to be able to work during the sessions.

04Can I use my cell phone for everything?

For photography and video, you can work mainly with your cell phone. You can also use a digital camera if you have one.

05Are digital tools included?

No. You will need to have your own Canva Pro, ChatGPT Go and CapCut Pro accounts before the workshop.

06Am I going to learn to make Reels?

Yes. One of the sessions is dedicated specifically to video creation and you will end up working on a Reel for your own business.

07Are you going to give me a template to copy?

We don't want you to copy a formula. The idea is that you learn to make decisions for your own brand and that you can continue creating content after the workshop.

08Is the course only Instagram?

No. Instagram is one of the contexts where you can apply what you have learned, but we will work on brand, communication, content, photography and video concepts that you can take to different platforms.

09How many people can participate?

The group will be small, with an approximate capacity of 8 to 10 participants, to maintain a practical and close experience.

010When will it be?

The date and time are to be confirmed. You can register to receive the information as soon as we open the call.

011Can I pay in months?

Yes. Participating credit cards can defer payments through CLIP.

012What do I do after paying?

Send your proof of payment + your full name to the email hola@veromadrig.com

013Should I bring a professional camera?

No. You can work with your phone or with a digital camera if you already have one.

014Do I need to have active social networks?

Not necessarily. However, you do need to have a brand, business or venture on which to apply what you have learned.

015Do I need to know how to use Canva, ChatGPT or CapCut?

You don't need to be an expert. During the workshop you will learn to use them practically within your creation process.

016Are tool subscriptions included?

No. Each participant must have access to the indicated tools before starting the workshop.

017What happens if I can't attend a session?

There is no full or proportional refund in case of absence from one or all classes. The students will have access to a recording of what was explained that day plus the delivery of materials. The delivery of the material would be planned with the student who was absent.

018Will I receive a logo or a full identity?

No. Content Lab will help you build a basic visual guide to apply to your content. It is not a substitute for a complete professional branding process.

Your brand already has a history

Now learn
to tell it.

You don't need to become a photographer, designer, videographer or networking expert. You need to understand your brand, learn the tools and dare to start.

4 sessions · 12 hours · Guadalajara · Limited space

I want to be part

Your business already exists.Now learn to communicate it.

So much to share,but where do you start?

Four sessions.One clear goal.