Identity · Art direction
An identity for a bigger dream.
A personal signature became a brand ready to grow: with a symbol, visual language and a narrative capable of transferring the salon experience to each point of contact.
The project
The starting point was an identity built solely around Daniela's signature. The conversation revealed a greater ambition: to open new salons, develop products and turn their experience into a recognizable brand universe. The answer was a complete system, with logo and image, capable of accompanying this growth.
The symbol is born from a simple idea: every woman who enters the salon deserves to feel seen, cared for and treated like a queen. That promise was taken to her own photographic production, where elegance, autonomy and everyday life build the portrait of the DV Woman.
Let's start with a conversation
We explore your idea, your objectives and the challenges you face to define the next step.
45 min · Online · VAT included
You will receive a list of next steps and recommended tasks.
Schedule your session
