Strategy · Social networks
Make visible everything the brand has to offer.
A content strategy to turn a visually curated presence into a clear guide to the cafe, coworking, events, menu and website.
The project
Alere Café already had a clear DNA and a consistent visual identity. The opportunity was not to start from scratch, but to help people discover that the space is also coworking, a meeting room, a venue for events, a meeting point and a complete gastronomic experience.
The strategy organizes each publication around a specific possibility: know the menu, visit the page, reserve a room, organize an event or discover coworking. The content preserves the beauty of the brand, but now also explains and directs.
Instagram, Facebook and TikTok function as different doors to the same experience. Each piece seeks to expand the perception of Alere and answer a central question: how do we make more people discover everything that can happen inside the café?
Let's start with a conversation
We explore your idea, your objectives and the challenges you face to define the next step.
45 min · Online · VAT included
You will receive a list of next steps and recommended tasks.
Schedule your session
