E-commerce · Digital experience
The place where my imagination has a home.
An online store conceived as a digital home for a universe that connects Mexico and Japan through stories, illustrations, textiles and objects.
Visit Mekishico.com
The project
Mekishico was born as Verónica's personal space to design, illustrate, research and transform two cultures that she deeply loves into products: Mexico and Japan. The challenge was not to set up a conventional catalog, but to build a digital house capable of receiving clothing, textiles, art, gifts, collaborations and any new idea without diluting the identity of the project.
The experience is not built by placing Mexican and Japanese references next to each other. Each collection is based on a shared history, tradition or value and seeks to reveal connections between respect, honor, memory and belonging. Editorial architecture allows us to explain that origin before turning it into a garment, an illustration or an object.
The catalog organizes product families, collections and collaborations without separating the purchase from the story that gives meaning to each piece. People can come looking for a pashmina, a t-shirt, or a gift and end up learning about the cultural history, materials, and process that make that object unique.
Bushido Season demonstrates how the system can open an entire season, present your concept, order clothes for different people, and lead to pre-sales without losing visual continuity. The structure is prepared so that each collection has its own voice while typography, navigation and hierarchy keep Mekishico recognizable.
Events, workshops, collaborations and content expand the relationship beyond the transaction. The site brings together #JapanLovers and #MexicoLovers around shared stories and leaves open the possibility for an idea to live as a product, conversation, experience or community.
The system behind
The visual direction coexists with a technical base designed to keep the content current, facilitate operation and take care of each point of contact.
Mexico and Japan function as a creative origin and not as a superficial sum of references.
Clothing, accessories, tenugui, art, gifts and collaborations organize the discovery of the catalogue.
Buy a piece, learn about the story that inspires it, or participate in a community experience.
The collection translates justice, courage, compassion, respect, honesty, honor and loyalty in concept and product.
Collections, illustrations, objects and stories share a digital house ready to evolve.
The system supports products and collaborations that do not yet exist without losing track of the brand.
The cover does not function as an isolated promotional banner. It presents the seasonal concept, sets the editorial tone and leads to a navigation where shopping, getting to know the brand, discovering collaborations and attending events are part of the same universe.
Bushido is not reduced to a seasonal name. The experience explains the code of values that inspires the collection and then translates it into garments, silhouettes and visual decisions. Thus, the purchase preserves the story that gave rise to each piece.
The categories make a diverse offer legible and allow you to go from inspiration to decision. Featured products, families, sorting and results coexist in a clear interface, while the collection pages give garments enough space to show their differences.
Let's start with a conversation
We explore your idea, your objectives and the challenges you face to define the next step.
45 min · Online · VAT included
You will receive a list of next steps and recommended tasks.
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