Identity Packaging
A brand born from wisdom.
A family history of plants, care and knowledge became a contemporary identity for a conscious beauty line.
The project
Nora had not only developed beauty products: she had inherited from her grandmother Irene a way of understanding plants and their benefits. The work consisted of translating that memory into a brand that spoke of well-being, nature and ritual without losing commercial clarity.
The hummingbird unites the lightness of nature with a pre-Hispanic reading: messenger, link with the ancestors and symbol of transformation. Its color inspired a palette where turquoise, purple, green and lilac gray express serenity, change, hope and connection with the earth.
The brand's philosophy extended to the packaging system and its applications. Each piece had to feel like part of the same care ritual: gentle, natural, memorable and ready to accompany a growing family of products.
Let's start with a conversation
We explore your idea, your objectives and the challenges you face to define the next step.
45 min · Online · VAT included
You will receive a list of next steps and recommended tasks.
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